Monday, October 18, 2010

Welcome To My Tech Journal

Now that my Photo Journal has taken a life of its own, it's time to document Luxe Wheelworks, behind the scenes. Here is a look around the four walls that house my day to day awesomeness.

My workshop is kept spartan. When dealing in high end, one should invest in the best tools possible and take good care of them. 95% of my work is light assembly of premium, new materials.
Here sits the first Gaulzetti Ciclocross bracing itself for some minor surgery. Details to follow.

The world at my finger tips. Also, that oversize monitor is a tool all in itself as it makes photo editing a breeze. Another office space feature of note is the Craft poster featuring yours truly. My friend Chris Milliman does their work and much, much more.

In the queue for assembly is a pair of Nemesis/Dura Ace wheels with spokes and nipples to suit. I take contract jobs frequently and am happy to work with different materials provided they are new. Be on the lookout for some very nice builds featuring Alchemy hubs.

Piet Mondrian. I'm a big fan.

I heart this work stand Dazza built for me. I've long been an admirer of his work and would like to one day purchase one of his handmade bicycles.

Extreme close-up. Note the heavy duty paper stacks. Will stacking my bills in a neat pile make them go away?

The roll of paper in the upper left is the back drop I use to take my product shots. Those three lights, when properly positioned, allow me to shoot sans flash.

In addition to storing all sorts of small parts and trinkets, this closet houses some very select memorabelia. And when I say select I mean it as I am anti-"stuff".

I contracted Ella Simpson to do a couple seasonal pieces for me. These always brighten up my day.

A signed poster from Nicola Kuperus of ADULT., a mussette bag from the Rapha team via my buddy Matt and a couple nice notes and cards I just couldn't bring myself to jettison.

Why do I have a saddle in a glass case? No idea... but that is one awesome saddle.


This is my wheel building station. All my spokes are cut to length and special ordered ergo; I can keep a tidy and simple set-up. Note the compact and stable Pedros work bench which folds away neatly when extra space is required for dance parties.

I am a stickler for proper spoke length. These are build specs of some of the various wheelsets I tend to favour. Now that my wheel building skills are sounds and proven, I am becoming more and more interested in the actual materials that I work with. More on that later...

Those marks are made by the hub axle when I set the spoke heads. I've effectively destroyed one bamboo board so far, this being my second. It's a nice testament to my modest level of wheel building experience. I'm not in the "thousands of wheel sets built" category, but I am very deep into the "hundreds of wheel sets built" category.
This magnetic strip keeps the wheel building tools off the wheel building bench.

I call these my ego walls. Steve Pucci made me do it.

Stay Tuned,
Justin Spinelli
(+1) 603 943-4202
Luxe Wheelworks


  1. Never get a bigger place, you'll fill it up with cr@p like everyone else does. Awesome set-up and it inspires a high level of potential customer confidence seeing how anal you are......doing things the way they should be done.

    Good luck in everything.

  2. Beautiful. I wound up drilling a 12mm hole in the center of my wooden stool for stressing wheels as I was building them. It allows me to keep the hub in one place and I can spin the rim easily. It's also nice to have one less thing on my work bench. Plus, it feels good to get up and stretch the legs and back during a wheel build from time to time. My portable bench looks just like yours, but says Swix. Hmmmm...


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